Are Celebrity Endorsed Products Worth It?


Many celebrities endorse products, and while some of the products they’re touting are good, others can be downright bad (See: Worst Celebrity Products on Yahoo! Shine).  Remember, Savvy Spenders, it’s your responsibility to look past the stars and go straight to the reviews!

Case in point: QuickTrim may have fattened the pockets of the Kardashian family when the sisters endorsed its weight loss system, but there’s no scientific evidence proving the product’s benefits and disgruntled consumers even filed a five-million dollar lawsuit against the sisters for false claims.

If you’re looking for a diet program, perhaps you should consider trying WeightWatchers on for size? Endorsed by American Idol star, Jennifer Hudson, it’s not only rated #1 by US News & Health, but it incorporates a healthful diet with a support system, and its been known to keep those pounds off.

You may also be tempted to buy celebrity-backed luxury items, whether a watch, a fragrance, or even a fancy set of headphones. Not so fast: in many instances, a star-studded plug means a higher price tag.

Take the “Sony X” headphones. Named after Simon Cowell’s show, “The X Factor,” they retail for $299.

For a hundred dollars less, consider “Beats by Dre” Solo HD headphones.  They’re one of the most popular, well-reviewed headphones on the market. Even more affordable: Able Planet headphones for about $70, or Sennheiser HD201’s for about $25.

Granted, there are some celebrity- endorsed products with great reviews and great prices, like these:

Ashton Kutcher’s digital camera - the Nikon Coolpix 100 - is a top, basic pick from Consumer Reports.  Priced at $260, it gets high marks for the zoom, image stabilization, and its ability to capture quality audio with video.

The Electrolux front-loading washer, IQ Touch, endorsed by Kelly Ripa, is another top pick from Consumer Reports.

Priced at around $800, it’s a winner for its washing performance and energy efficiency.

And our love affair with the George Foreman non-stick grill continues! Easy to use, and easy to clean, it’s been a consumer favorite for the past 8 years.

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