Try a pink pucker
"Everyone looks younger with cherubic rosy lips," says makeup artist Christian McCulloch, who works with Demi Moore and Naomi Watts. If you're fair, slick on a mauve-y rose shade such as Revlon ColorBurst Lip Butter in Sugar Plum, $7.49; for deeper skin tones, go with a bolder color like Berry Smoothie.
Apply a Natural Glow
If your skin seems dull, try a foundation with light-reflecting particles (they're tiny, so you won't look like a showgirl). "They hide flaws and make skin look radiant," says makeup artist Sonia Kashuk. Any formula labeled illuminating, brightening, or luminous will do the trick. Try Sonia Kashuk Perfecting Luminous Foundation, $10.49.
Smooth lids with shimmer
A neutral-colored shimmery eye shadow is like Spanx for crepe-y eyelids: It gives the illusion of tautness. Use a powder — not cream — shadow one shade lighter than your skin, such as Urban Decay Eyeshadow in Sin (for light skin), Baked (for medium), or Smog (for dark), $17 each.
Use cream blush
Powder blushes, which sit on the skin's surface, can exaggerate the look of fine lines, "but cream formulas sink into skin to give a dewy finish," says Kashuk. Try the Illamasqua Cream Blusher, $24.
Brighten eyes with beige pencil
"Big, sparkling eyes convey youth and happiness," McCulloch says. No kidding! His trick: Line the inner rims of your eyes with a cream-colored eye pencil (we like Tarte Inner Rim Brightener, $18).
Laugh off lip lines
"When you apply lipstick so it has a crisp border, it draws attention to fine lines around your mouth," says Kashuk. Try lightly dabbing your finger around your lip line after swiping on your shade: It'll make the edges soft — and your smile juicier.
Airbrush skin with primer
It makes you look like you're always standing in flattering light, says makeup artist Maria Verel, whose clients include Diane Sawyer. "Primer blurs the appearance of uneven skin and fine lines, so your face seems smoother." Rub on a pea-size drop after moisturizing — even if you don't wear foundation over it. Verel likes Make Up For Ever HD Microperfecting Primer, $32.
Fight gravity with eyeliner
"After age 40, eyelids can start to droop at the outer corners," says Sandy Linter, a Lancôme makeup artist who works with Christie Brinkley. Her fix: Line your top lash line with a creamy black pencil, then use a pointed Q-tip to smudge the line slightly up and out past the outer corner "to create a subtle lift."
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