The Yahoo Shopping Insider. Get the latest news and articles about the trends in electronics, fashions, home improvement and much more.

  • Perfume, Power, and God

    My first connection to smell was the smell of holy water and sacrament, the second was the smell of my mother’s Buddhist temple. Fragrance has always been next to holiness to me, in different ways — my casual visits to Churches and my hours in temples. I thought my nose was broken everywhere else:…

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  • New Mexico’s Hidden Jewelry Secret Is a Workshop at Ghost Ranch

    See the home of Georgia O’Keeffe and make a silver bracelet. The surprising shortcut for becoming an amatuer jeweler is one week in Ghost Ranch — a stunning 21,000-acre site in Abiquiu, New Mexico, 65 miles northwest of Santa Fe. The hiking trails of Ghost Ranch are surrounded by red, yellow, and…

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  • Is Reformation Deliberately Choosing Models That Look Like Famous People?

    In a world in which everyone from beloved Olympic swimmers to potential First Ladies lie to us and nothing is as it seems, we can at least be certain of one irrefutable truth: Reformation, the culty, eco-conscious brand beloved by Taylor Swift and your hottest friend, absolutely, definitely, 100%…

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  • The Best Online Sales to Shop This Weekend

    This weekend, Reformation's bi-annual sale hits 70% off, and ASOS is offering up a promo code for 10% off sale items that are already 70% off. If you feel like digging, Canadian boutique Coup is closing up shop, and the few things left are up to 90% off. And if not, head straight to Creatures of…

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  • Deodorant Streaks Are Ruining My Clothes/Life

    A damp washcloth — the key here being 'damp' — rubbed against fresh deodorant marks will take them right out.

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  • The Complete List of New York City Sales

    There's so much to love about shopping in New York City, and the surplus of sales happening at any given moment sits at the top of that list. We'll be updating the below list below in realtime, so check back in often for the full calendar.

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  • Where to Shop Rihanna’s Fenty x Puma Collection

    Finally, after months of creepers and furry slides, Rihanna’s debut clothing collection for Puma is about to hit stores. If you recall, Rihanna staged an impressive runway show in February for the Fenty x Puma line, where the Hadid sisters (and the singer herself) modeled Rihanna’s goth-athleisure…

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  • The World's Biggest Disney Store Is More Interested in Selling You an Idea Than a Toy

    The Disney stores of yesteryear offered pyramids of plush, stacks of VHS tapes, and a way to connect to those soon-to-be animated classics, long before you could order a Finding Dory mug from your phone while the theatre credits were rolling. Only these days, Disney Stores are an entirely…

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  • The Rise and Fall of Khaki

    It is, however, a fabric that says a lot about how Americans have mixed work and leisure from the 1940s to now. "I think people have an affinity for khaki because it’s traditionally been, since the 1940s, this limbo land between dresswear and casualwear," says Deirdre Clemente, professor of…

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  • I’ll Buy Anything Called ‘Bardot’

    There’s a reason why Robert Zimmerman, John Stephens, and Peter Hernandez became Bob Dylan, John Legend, and Bruno Mars — and why The Cape of Storms in South Africa was renamed as The Cape of Good Hope: A person, place, or thing’s name has a lot to do with the way we perceive them.

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  • Everything You Need to Know About Those Gooey Pink Lip Masks That Are All Over Instagram

    Seriously, though, there have never been more options for things to put on your lips, from lip gloss hybrids to Pat McGrath’s forthcoming glitter and gold options and everything in between. A few weeks ago, the Snapchat stories and Instagram feeds of social media savvy women like Kim Kardashian…

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  • These Kate Middleton Style Bloggers Are the Hardest Working Women on the Internet

    It’s 8pm on a Wednesday night in early July and Kate Middleton, the world’s most talked about royal, was due to arrive at London’s Natural History Museum any minute. She was presenting the award for the Art Fund’s Museum of the Year 2016 and on the ground, the museum was gearing up for her arrival.…

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  • The Ultimate Guide to Shopping in LA

    As if the gorgeous beaches, thriving food scene, celebrity sightings, and perpetually sunny weather aren't enough, Los Angeles is also home to some of the best shopping experiences on either coast.

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  • California Dreaming With the Surf-Inspired Brand Calle del Mar

    Calle del Mar, the Brooklyn-based, California-inspired label founded by designer Aza Ziegler, looks exactly like what its Spanish name — which translates to “street by the sea” — suggests: clothing that’s often associated with dreamy, vintage photographs of SoCal skaters and surfers circa 1970. …

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  • Peach & Lily Is Hosting Its Second Korean Beauty Sample Sale

    The two-day event was such a success that founder Alicia Yoon is doing it again this week. Last year shoppers reported long register lines, but Peach & Lily say they hope to alleviate the waiting a bit this year. If you want a sneak peek at the merch, you can check out our conversation with…

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  • How Lesser-Known Models Navigate Instagram and Snapchat

    "These days, I will work with girls who are social media stars — who have 300,000 or 400,000 followers — and they are 5'4"," Quitiquit said.

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  • Buy Honest Beauty’s New Hair Care Range for the Scent Alone

    Despite a recent spate of lawsuits, Jessica Alba’s The Honest Company is forging ahead with new launches and categories, which should only make the company’s rumored IPO that much more attainable. Honest Beauty, a more sophisticated range of makeup and skin care that’s differentiated from the…

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