Digital Crave

Sent with love from Taylor Swift – greeting card mobile app

Digital Crave

View gallery

.
Taylor Swift Greeting Card Mobile App

Taylor Swift Greeting Card Mobile App

Taylor Swift has transformed herself from a singer to a brand with incredible success. Her fans aren’t just listening to her songs, they’re relating to her style, personality and message. The Taylor Swift Greeting Card Mobile App from American Greetings is the latest example of Swift’s clever marketing, and it combines all of the above.

Leveraging the singer’s appeal and sensibilities, the free app allows users to select, customize and send digital versions of popular Taylor Swift paper greeting cards from their mobile phone or tablet to a recipient via text message, email, Facebook and Twitter.

It is incredibly easy to use. You choose a card from one of the following categories: “Featured Cards,” “Birthday,” “Holidays,” or “Just Because.” Then you add a photo, write a personal message, sign your name and send your card immediately. Combine this app with Facebook’s handy reminder of your friends’ birthdays and you’ll never miss an opportunity to send a card.

View gallery

.
Taylor Swift App Homepage

Taylor Swift App Homepage

Or, as Taylor says: “You know that feeling when you’re just going about your day and you randomly think about someone and you just can’t help smiling out loud at some ridiculous scenario you were in together or some hilarious thing they said or even how incredibly adorable their smile is? And you know how awesome you feel when someone takes a second out of their crazy-busy life to let you know that they're thinking of you? Those moments are amazing. And they ought to be celebrated.”

It’s hard to argue with that logic. If you agree, and you’re a Taylor Swift fan, the app lets you share a little happiness with the people in your life on their birthday, a holiday, or any day you choose. It includes a jukebox that plays snippets of the RED CD that can easily be turned on while browsing the mobile card rack, as well as a reminder service that lets users connect to Facebook so there’s never an excuse to miss a friend’s birthday. The app also includes a store locator to direct you to retailers that sell the Taylor Swift collection.
You can download the app for free in the Apple Store or Google Play.

View Comments (2)