To those naysayers who claim Apple has lost its mojo over the years, a new survey suggests otherwise.
Three of the Top 5 most requested tech gifts among teens were iOS products.
Fielded by TNS and commissioned by Ebates -- a website and app that gives shoppers a percentage of their purchases back in cash – Apple iPhone was the no. 1 holiday gift request among 12 to 17 year-olds.
Note: The survey didn't specify which model the respondents asked for, such as the iPhone 5S or the iPhone 5C, or regular 9.7-inch iPad versus the more petite iPad mini at 7.9 inches and now with a sharper Retina display.
If you’re curious, the third and fourth most requested tech gifts were new video game consoles: Sony PlayStation 4 (20 percent), out Nov. 15 for $399, followed by Xbox One (at 13 percent), out a week later for $499.
Overall, the survey found the overwhelming majority of teens (88 percent) would most like to receive an electronic gift this year, with more than half (69 percent) requesting an Apple device.
When you look at the numbers broken down by gender, the no. 1 electronic gift request by girls was the Apple iPhone (41 percent) versus the Sony PlayStation 4 for boys (28 percent).
More than half of adults (54 percent) surveyed also ranked Apple iOS devices -- iPhone, iPad and iPod touch -- as the top electronic gifts they think children under the age of 18 years old would most like to receive. Adults also ranked PlayStation 4 behind Apple products (at 43 percent), ahead of Xbox One (33 percent).
Speaking of video games, teens and adults both mentioned Activision’s Call of Duty: Ghosts as a top pick (12 percent of teens versus 18 percent of adults) and Rockstar’s Grand Theft Auto V (10 percent of teens versus 24 percent of adults). Activision’s Skylanders: Swap Force fared well at 9 percent.
Samsung products were also hot picks between both groups, with the Samsung Galaxy smartphone (12 percent of teens versus 36 percent of adults) and Samsung Galaxy Gear Smartwatch (4 percent of teens versus 13 percent of adults).
What about the top non-tech gifts? Both teens and parents chose a gift card to their favorite store as the no. 1 most requested item, followed by clothes, shoes and makeup. For toys, LEGO took 20 percent among adults. Big Hugs Elmo came in second place among 12 percent of adults.
The Ebates survey was conducted online within the United States from October 11 through 14, 2013, among 500 kids between the ages of 12 and 17 years old, and 1,000 adults 18 years and older.
- Technology & Electronics