Aronia, also known as the Chokeberry, has anthocyanins and flavonoids higher than blueberries, acai, cranberries and pomegranates. Purple Aronia has the highest antioxidant ORAC score of any natural food and is hailed by health experts as the most powerful super fruit. High ORAC values mean they contain more antioxidant power, which in turn means it is very beneficial for fighting off the damaging free radicals. The secret to Aronia's power lies in its deep coloring. The intense color is the result of a potent concentration of antioxidant rich phytochemicals. The USDA recommends an intake of about 5,000 ORAC units a day. Unfortunately, the average person only receives about 20%-25% of this amount. Adding Aronia powder to your diet can quickly increase your daily ORAC value. Our live organic Aronia (Chokeberry) Extract Powder Concentrate is the most potent form of Aronia/Chokeberry available. This product is 100% versatile and can be mixed with smoothies, yogurt, oatmeal, juice, cereal, ice cream and so much more.