In the twelve years since the original ELPH was instantly and universally proclaimed an icon of style, successive ELPH cameras have remained at the forefront of design even while boasting the very latest in digital technology. Now, opening a new era of ELPH design, the PowerShot ELPH 520 HS digital camera is both homage to the original ELPH and astonishing synthesis of Canon's leadership in technical advancements. A mere 0.76 inches thick, it is the world's thinnest 12x zoom camera*. Canon's pursuit of perfection has driven the development of new miniaturization including a new lens and new 10.1 Megapixel CMOS sensor that, powered by Canon's DIGIC 5 Image Processor, create images as breathtakingly beautiful as the camera itself. It's also packed with the latest Canon technologies including Smart AUTO with new Face ID and Full HD Video. Brimming with a full range of advanced technologies that automatically optimize the image quality of every shot, the PowerShot ELPH 520 HS digital camera makes the ultimate style icon incredibly effortless.