Different from any other pillow on the market, the ULTIMA 2000 is the only pillow scientifically engineered to provide correct anatomical support whether sleeping on the back or the side!The ULTIMA 2000 is even constructed differently. The patented design includes an innovative high-tech internal sculpting of the side panels combined with a unique center design, which allows the neck to be supported and the head to lie at its proper angle whether sleeping on the back or the side. Hand made in the U.S.A. and machine washable. Relief from pain and discomfort Longer-lasting adjustments Back and side sleeping comfort Why do you need a cervical pillow?Sleeping on the right cervical pillow allows your muscles to relax so you sleep restfully and awake refreshed. This helps to relieve your pain and discomfort and makes your adjustments last longer. For maximum benefit while sleeping on your back, let your head rest in the soft elongated oval center. For best support while sleeping on your side, rest your cheek on the wing of the pillow. Why is the ULTIMA 2000 the right pillow for you?Is is the ultimate support and comfort. The revolutionary design provides proper support while the special Miracle Mesh fibers and the exclusive wing-shaped sides provide luxurious comfort - while sleeping on your back or your side. And with three sizes, each with two sizes of neck rolls, you get an exact fit. Is is like having a custom-made pillow!