2X the Cleaning Power* *vs. leading liquid value detergent.
Two types of Tide detergents we tested provided good cleaning at 19 cents a load for top-loading machines and 25 cents a load for front-loaders. ... Read More
Real Simple put together an expert consensus on how frequently you need to launder key warm-weather clothing pieces���barring stains or especially stic... Read More
See which editor-tested products did the best damage control for spills on the go. Whether it's a drop of wine, splash of Read More
I've never found anything better, my husband has allergies and this is the only detergent that works been using it for over ten years.
Era comes in unscented as well as a nice fresh scent for towels. I love this brand.It takes out the smell of cat pee. Tide was not able to do this. I use it for all my washables including darks in cold water. A wonderful bargin!
### ERA should be at the TOP of the list of great products to use for cleaning! I even have used it to clean grease out of the carpet. A little dab will do wonders! Cuts the grease and dirt fantastically. My only wish would be that I could see it in MORE...stores! Read more Less
what a waste of time!
### It is good to see this high on the recommended list, as long as the price doesn't increase! lol... I have used ERA for as long as I can remember, and have always had excellent results. My mother, a highly proficient housekeeper, always commented that...my laundry looked better than any she had ever seen. From her, that was a huge compliment that made me smile. Read more Less
### I have used Era for 20 years and it is the only laundry detergent I use for whites.I use a quarter cap full and soak in cold water over night and the next morning wash as normal. Even when there a lot of stains it always comes out clean.I love how li...ttle I need to get the job done.Isa Read more Less
Should be near top of list. Made by same company as Tide. I think that's why it's not in more stores. Proctor & Gamble doesn't want folks to find it, start using it and take sales from Tide. Excellent product.