2X the Cleaning Power* *vs. leading liquid value detergent.
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I've never found anything better, my husband has allergies and this is the only detergent that works been using it for over ten years.
Era comes in unscented as well as a nice fresh scent for towels. I love this brand.It takes out the smell of cat pee. Tide was not able to do this. I use it for all my washables including darks in cold water. A wonderful bargin!
### ERA should be at the TOP of the list of great products to use for cleaning! I even have used it to clean grease out of the carpet. A little dab will do wonders! Cuts the grease and dirt fantastically. My only wish would be that I could see it in MORE...stores! Read more Less
what a waste of time!
### It is good to see this high on the recommended list, as long as the price doesn't increase! lol... I have used ERA for as long as I can remember, and have always had excellent results. My mother, a highly proficient housekeeper, always commented that...my laundry looked better than any she had ever seen. From her, that was a huge compliment that made me smile. Read more Less
### I have used Era for 20 years and it is the only laundry detergent I use for whites.I use a quarter cap full and soak in cold water over night and the next morning wash as normal. Even when there a lot of stains it always comes out clean.I love how li...ttle I need to get the job done.Isa Read more Less
Should be near top of list. Made by same company as Tide. I think that's why it's not in more stores. Proctor & Gamble doesn't want folks to find it, start using it and take sales from Tide. Excellent product.