After one delicious, crispy chip, you'll get why we call it original. Think Popped! Lately all this low-fat health talk has been taking the fun right out of snacking, not to mention the flavor. So we found a new way to put it back into an all natural chip like you've never tasted before. Never Fried. Never Baked.We don't fry it (unhealthy). We don't bake it (undelicious). We take wholesome potatoes, apply heat and pressure, and pop! It's a chip. Then we season it with the finest ingredients for a snack so tasty, crispy and dip-able, you won't even notice that it's (we hesitate to say) healthier. Nothing fake or phony.No fake colors, no fake flavors, no flourescent orange fingertips, no wiping your greasy chip hand on your jeans. No, really. All NaturalNo preservativesNo artifical flavors or colorsNo cholesterolNo saturated fat0 g trans fat.