Product Details: Word-Of-Mouth Advertising
| Author: | Karee Laing, Lynn Thorne |
| Format: | Paperback: 284 pages. |
| Publisher: | Atlantic Pub Co (08/30/2008) |
| ISBN: | 1601380119 |
| ISBN13: | 9781601380111 |
| Reading Level: |
Publisher Notes: Word-Of-Mouth Advertising
- In this valuable reference learn how to get people talking about your product or service, how to get your customers to be your sales force, how to get WOMM to spread quickly, create awareness, and how to amplify it. The entire process is covered here: marketing, dealing with negative customer experience, writing online press releases, creating a customer reference program, and more.
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