Microsoft Web Advertising and Marketing by Design

Sell it better on the Web! Web Advertising And Marketing By Design offers a hands-on, step-by-step guide that shows you how to create dynamic advertising and promotional projects for the Web. Using the award-winning format of Microsoft Publisher 98 by Design (Microsoft Press, 1998), this practical cookbook presents over a dozen of the most effective advertising and marketing materials needed by professionals--press kits, ads, press releases, and catalogs--and gears them specifically for use on the Web and on intranets. This book also shows you how to easily customize these projects and materials for your own needs, how to drive traffic to your Web site with click-through banner ads, and how to optimize your site's placement in search engine results.

Each chapter of Web Advertising And Marketing By Design discusses a Web project's underlying theme and goals, its size and scope, and the key steps needed to get organized and under way, as well as showing you how to implement the project from start to finish. Hundreds of tips give you quick guidance on marketing and advertising matters as well as software issues. Clearly combining technical advice and expertise with insightful instruction on design concepts, Web strategies, and strong presentations, this book will teach you how to create effective graphic and text-based projects.