Product Details: Marketing
| Author: | William Rudelius, Roger A. Kerin, Steven William Hartley, Steven W. Hartley, William Rudelius, Hartley Steven |
| Format: | Paperback: 493 pages. |
| Publisher: | McGraw-Hill College (11/07/2008) |
| ISBN: | 0073381063 |
| ISBN13: | 9780073381060 |
| Reading Level: |
Publisher Notes: Marketing
- MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketings 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester.
Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format thats equally kind to both the eyes and the pocketbook. The Core is more than just a baby Kerin; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.
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