Marketing Strategies for the Home-based Business (Paperback: First: 174 pages)
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Product Details: Marketing Strategies for the Home-based Business
| Author: | Shirley George Frazier, Shirley George Frazier |
| Format: | Paperback: First: 174 pages. |
| Publisher: | Globe Pequot Pr (11/01/2007) |
| ISBN: | 0762742402 |
| ISBN13: | 9780762742400 |
| Reading Level: |
Publisher Notes: Marketing Strategies for the Home-based Business
- Shirley George Frazier started out with a home-based business creating gift baskets. Through hard work and determination, she transformed herself into the paragon of entrepreneurial success. She is now the premier seminar leader of workshops for small business start-ups and, for the first time, provides business owners with secrets for marketing success, no matter the industry.
Frazier's secret is applying nontraditional strategies on a local basis to produce the groundswell and word-of-mouth reputation that a new business needs. She covers pulling Internet strategies and traditional advertising into the mix, providing a bonanza of marketing ideas to solo and small business owners and to those who aspire to be entrepreneurs.
This highly motivational, easy-to-follow, step-by-step business guide shows how Frazier marketed her business so well that she had to start new ones to keep up with her growth. Includes:
*workbook pages
*technology tactics to market your business
*sample marketing plans
Shirley George Frazier is the author of HOW TO START A HOME-BASED GIFT BASKET BUSINESS and THE GIFT BASKET DESIGN BOOK. She is a business owner marketing expert who appears at small-business workshops across the country and is often featured on TV network shows as an expert on home-based businesses.
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