Making It in Public Relations (Paperback: Illustrated: 368 pages)
- Overview |
- Compare Prices |
- Publishers Notes |
- Formats
Product Details: Making It in Public Relations
| Author: | Leonard Mogel, Mogel |
| Format: | Paperback: Illustrated: 368 pages. |
| Publisher: | Lawrence Erlbaum Assoc Inc (03/01/2002) |
| ISBN: | 0805840222 |
| ISBN13: | 9780805840223 |
| Reading Level: |
Publisher Notes: Making It in Public Relations
- "Making It in Public Relations" is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.
Compare Prices: Making It in Public Relations
| Store | Store Rating | Price | Notes/Coupons | |
|---|---|---|---|---|
 |
$35.00Total Price N/A | New Item | Go to Store |
Rate & Write a Review: Making It in Public Relations
Rate & Write a Review: Making It in Public Relations
Please send us your feedback on our site. • Find, Compare, Read Reviews & Buy Making It in Public Relations - Online @ Yahoo! Shopping • Want to see your products in Yahoo! Shopping? Build your own online store or Advertise with us. Current Advertisers Sign in • Make money with Yahoo! Shopping APIs, now powering Yahoo! Tech. • Learn more about our paid syndication program. • Sitemap • Top Searches • All Brands
Information about prices, products, services and merchants is provided by third parties and is for informational purposes only. Yahoo! does not represent or warrant the accuracy or reliability of the information, and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use.