Product Details: E-commerce
| Author: | Jane Price Laudon, Carol Traver, Carol Traver |
| Format: | Hardcover: 809 pages. |
| Publisher: | Prentice Hall (10/15/2007) |
| ISBN: | 0136006450 |
| ISBN13: | 9780136006459 |
| Reading Level: |
Publisher Notes: E-commerce
- This comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.
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| $139.50Total Price N/A | New Item | Go to Store | ||
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