Product Details: Do-It-Yourself Advertising
| Contribution by: | Fred E. Hahn |
| Format: | Hardcover: 2: 288 pages. |
| Publisher: | John Wiley & Sons Inc (03/01/1993) |
| ISBN: | 0471553891 |
| Reading Level: |
Publisher Notes: Do-It-Yourself Advertising
- Newspaper and Magazine Advertising
- Flyers, Brochures, Bulletins, and Invitations
- Direct Mail and Data-Based Direct Marketing
- Catalogs: A Project for Creative Nitpickers
- Conventions, Trade Shows, Consumer Shows, and Meetings
- Publicity and Public Relations
- Presentations
- Telemarketing
- Audio and Audiovisual Communication
- Moving a Project from Camera-Ready Art Through Film, Printing, and Distribution
- Finding the Right Advertising Agency and Other Promotional Resources
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