Product Details: Basic Marketing
| Author: | E. Jerome McCarthy, Perreault, Jr. Perreault, JR. William Perreault |
| Format: | Paperback: 472 pages. |
| Publisher: | McGraw-Hill College (12/01/2001) |
| ISBN: | 0072430095 |
| ISBN13: | 9780072430097 |
| Reading Level: |
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