Lil Mama - VYP: Voice of the Young People [CD/DVD] (CD)

All Music Guide

Lil Mama (née Niatia Kirkland) broke out in a big way in spring 2007 with "Lip Gloss," a Top Ten novelty single built around an astoundingly simple but effective beat and some legitimately impressive rapping about an unabashedly frivolous subject. Despite that track's earworm resilience and Kirkland's guest turns on highprofile remixes for several of the year's biggest singles (Avril Lavigne's "Girlfriend" and Rihanna's "Umbrella"), it took almost a year for her debut album to appear, by which time her rising star had lost a good deal of momentum. That's a shame because VYP: Voice of the Young People presents Lil Mama as one of the most promising female rappers in years; a likable and amply talented performer with a refreshingly openended, stilldeveloping approach that lets her flit convincingly from goofy, hookheavy pop to heavier, more introspective material, although all the stylistic and thematic hopscotch results in a somewhat unwieldy album and a persona that's complex but a little naggingly undefined. The album's also overlong, even if it has little truly weak material, but aptly suited to the iTunes age it's helpfully compartmentalized, with brief explanatory skits serving to separate the opening set of upbeat, crossoverready tunes from segments focused on socially conscious storytelling ("Gotta Go Deeper") and relationship issues ("Emotional Rollercoaster"), before a final pair of club jams cap it all off.