Think Two Products Ahead (Hardcover: 242 pages)
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Product Details: Think Two Products Ahead
| Author: | Benjamin Mack, Benjamin Mack |
| Format: | Hardcover: 242 pages. |
| Publisher: | John Wiley & Sons Inc (02/01/2007) |
| ISBN: | 0470055766 |
| ISBN13: | 9780470055762 |
| Reading Level: |
Publisher Notes: Think Two Products Ahead
- This commonsense guide lets you develop your brand with the same techniques and technologies as the big players--but without all the cost. You'll learn to master the same three-step plan the big advertisers use and discover the secret to brand continuity from product to product. This valuable resource will help you connect your products with your customers, no matter how small your brand.
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