Strategic Market Management
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Product Information
Product Details: Strategic Market Management
- Author:
- David A. Aaker
- Format:
- Paperback: 322 pages. See other formats
- Publisher:
- John Wiley & Sons Inc (03/09/2007)
- ISBN:
- 0470056231
- ISBN13:
- 9780470056233
- List price:
- $87.50
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