Successful Global Account Management (Hardcover: 352 pages)
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Product Details: Successful Global Account Management
| Author: | Kevin Wilson, Nick Speare, Sam Reese |
| Format: | Hardcover: 352 pages. |
| Publisher: | Kogan Page Ltd (01/01/2002) |
| ISBN: | 0749436042 |
| ISBN13: | 9780749436049 |
| Reading Level: |
Publisher Notes: Successful Global Account Management
- While the concept of global account management (GAM) is not new, there are numerous differences (both subtle and overt) between it and the conventional management of overseas accounts. So what are they? How should we define GAM? And how can companies ensure that their global accounts are managed successfully?
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