Product Details: Success in Multi-Level Marketing
| Author: | Gini G. Scott, Gini Graham Scott |
| Format: | Paperback: 372 pages. |
| Publisher: | Prentice Hall Pr (08/01/1991) |
| ISBN: | 0136563155 |
| ISBN13: | 9780136563150 |
| Reading Level: |
Publisher Notes: Success in Multi-Level Marketing
Introduction How This Book Can Help You Succeed in MLM v Part 1 Creating the Right Attitude for Success Chapter 1 How to Use MLM in Your Direct Sales Program 3 Chapter 2 Getting Prepared: Tips on Thoroughly Understanding Your Product and Company 27 Chapter 3 Staying on the Path to Success: The Importance of Persistence 35 Chapter 4 Setting Your Goals for Success 43 Part II Acquiring Customers and Sponsoring Distributors Chapter 5 Basic Principles of Multi-Level Selling 77 Chapter 6 Answering Objections 95 Chapter 7 How to Start Prospecting 108 Chapter 8 Taking Your Prospect to an Opportunity Meeting 129 Chapter 9 Putting on a Productive One-On-One Presentation 133 Chapter 10 Developing Customers and Turning Them Into Distributors 148 Chapter 11 Hosting Meetings or Sales Parties at Home 153 Chapter 12 Other Creative Ways to Present Your Program 162 Part III Building a Sales Organization Chapter 13 How to Start Building an Organization 169 Chapter 14 Helping Your New Distributors Get Started 180 Chapter 15 Working with Your Distributors 192 Part IV Promotional Techniques Chapter 16 Advertising Your Program Effectively 205 Chapter 17 Creating Professional Brochures, Filers, and Posters 221 Chapter 18 How to Write Impressive Letters 231 Chapter 19 Proven Telephone Techniques 242 Chapter 20 Participating in a Trade Show 270 Chapter 21 Five Tips for Selling Health Products Successfully 286 Chapter 22 Becoming a Speaker to Promote Your Product 295 Chapter 23 Doing Your Own Publicity 319 Index 347
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