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Product Details: Strategic Writing
| Author: | Charles Marsh, David Guth, David W. Guth, Bonnie Poovey Short, Bonnie Short |
| Format: | Spiral: Spiral: 264 pages. |
| Publisher: | Allyn & Bacon (07/07/2008) |
| ISBN: | 0205591620 |
| ISBN13: | 9780205591626 |
| Reading Level: |
Publisher Notes: Strategic Writing
- "Strategic Writing "emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, "Strategic Writing 2nd edition "is the ideal writing guide for public relations as well as for other disciplines.
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