Strategic Management (Paperback: Twelfth: 336 pages)
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Product Details: Strategic Management
| Author: | Fred David, Jairus R. D. David |
| Format: | Paperback: Twelfth: 336 pages. |
| Publisher: | Prentice Hall (03/01/2008) |
| ISBN: | 0136015697 |
| ISBN13: | 9780136015697 |
| Reading Level: |
Publisher Notes: Strategic Management
- KEY BENFIT: David's "Strategic Management" offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.
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