Strategic Brand Management Strategic Brand Management (Hardcover: Illustrated: 788 pages)
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Product Details: Strategic Brand Management Strategic Brand Management
| Author: | Kevin Lane Keller |
| Format: | Hardcover: Illustrated: 788 pages. |
| Publisher: | Prentice Hall (09/01/2002) |
| ISBN: | 0130411507 |
| ISBN13: | 9780130411501 |
| Reading Level: |
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