Starting & Running a Successful Newsletter or Magazine (Paperback: Revised and Rev: 455 pages)
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Product Details: Starting & Running a Successful Newsletter or Magazine
| Author: | Cheryl Woodard, Woodard Cheryl |
| Format: | Paperback: Revised and Rev: 455 pages. |
| Publisher: | Nolo (10/30/2006) |
| ISBN: | 1413305237 |
| ISBN13: | 9781413305234 |
| Reading Level: |
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Publisher Notes: Starting & Running a Successful Newsletter or Magazine
- Expert insight from the co-founder of PC and Macworld magazines Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. Whether you're creating simple newsletters, or publishing a sophisticated magazine and website, it provides all the information necessary to start and run your business. Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of raising start-up money, attracting the best help, choosing the right marketing strategies, creating a solid subscription base, building loyalty among readers and advertisers and competing effectively against even the biggest adversaries. The 5th edition explores the latest trends in Web publishing -- including blogging -- and how to integrate online and print strategies into a unified front. It also provides tips on selling ads on your website and other ways to make money online.
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