Sony Cyber-shot DSC-W7/B Digital Camera

Incased in a robust and durable aluminum body styled in a more traditional camera design, the Cyber-shot DSC-W7 features a Carl Zeiss Vario-Tessar lens with 3x Optical Zoom. Specially designed to keep the camera compact by operating within the body and extending out when needed, the high quality zoom lens draws on the world-famous optical engineering experience of Carl Zeiss. An optional conversion lens is available for the zoom lens to extend the creative options available. The Sony DSC-W7 also features a 6x Precision Digital Zoom, as well as a Smart Zoom function to facilitate 14x shooting in VGA mode.

The large 2.5-inch LCD screen turns the Cyber-shot DSC-W7 into the ideal photo viewer for playing back or sharing images in the form of a slideshow. It's also well sized for framing shots and allows easy access to the menu screens that control basic or advanced camera functions. There is also a more traditional way to frame shots in the shape of an optical viewfinder.

Special noise reduction and auto-focus features add to the aid ease of use and there are several different light metering options, a histogram display, special flash-specific and multi-burst shooting modes and an easy-to-use Manual Exposure mode. As well as these professional-style features, the camera features several automatic exposure modes.

There are also seven Scene Selection modes that provide automatic presets for occasions such as shooting portraits by candlelight or at twilight as well as for locations such as at the beach or in the snow.

Storage is provided by 32MB of internal memory and there is also support for Sony Memory Stick and Memory Stick PRO. When the Sony Memory Stick PRO is used, the Cyber-shot DSC-W7 can also record VGA quality video clips in the high-resolution MPEG Movie VX Fine (640 x 480, 30 frames per second) format. USB 2.0 provides high-speed connectivity, able to transfer the high-resolution images quickly to a compatible PC for photo editing or straight to a compatible PictBridge printer, for print output without any need for a PC.