Product Details: Sole Provider
| Author: | Robert Scoop Jackson, Nike (Firm) |
| Text by: | Robert Houghwout Jackson |
| Format: | Hardcover: 252 pages. |
| Publisher: | Power House Books (11/01/2002) |
| ISBN: | 1576871614 |
| ISBN13: | 9781576871614 |
| Reading Level: |
Publisher Notes: Sole Provider
- NIKE, INC., based in Beaverton, Oregon, is the world's leading designer and marketer of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports. Wholly owned Nike subsidiaries include Bauer NIKE Hockey Inc., the world's leading manufacturer of hockey equipment; Cole Haan, which markets a line of high-quality men's and women's footwear, accessories and outerwear; and Hurley International LLC, which markets action sports and teen lifestyle apparel. Written by Scoop Jackson, Slam Magazine Editor-at-Large, SOLE PROVIDER is a loving look back to Nike's basketball roots, a chronicle of how it has become a cultural phenomenon today, and clues to where it's headed. All of Nike's net profits from the sale of SOLE PROVIDER will be donated to the Boys & Girls Clubs after-school programs across the United States--this donation supports Nike's long-term commitment of getting kids more physically active and giving them the means to do it. From its beginnings as a small running-shoe company, Nike has always been about innovation and design, upping the ante when it comes to providing athletes with performance-enhancing products. Cover-to-cover, SOLE PROVIDER is a look at the evolution of that innovation, the obliteration of boundaries, the violation of rules and tradition, the creative imagination and technological groundwork that goes into Nike Basketball. This is our pride and our heritage. The men, the women, the style, the flair; 30 years of devotion to life centered on hot asphalt and cool hardwood. So is it the shoes? Maybe, but it's about life and so much more.
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