Selling the Sea
Bob Dickinson Andrew M. Vladimir Andy Vladimir
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Format: Paperback: 340 pages. See other formats Publisher: John Wiley & Sons Inc (03/01/2007) ISBN: 0471749184ISBN13: 9780471749189 List price: $40.00 |
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Selling the Sea |
Note: An insider's view of how the cruising business operates "Selling the Sea" offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated "Second Edition" features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship. Bob Dickinson (Miami, FL) is President and CEO of Carnival Cruise Lines and a member of the Board of Directors of the parent company Carnival Corporation. |
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