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Product Details: Retailing
| Contribution by: | Dale M. Lewison |
| Format: | Hardcover |
| Publisher: | (12/01/1996) |
| ISBN: | 0134614275 |
| ISBN13: | 9780134614274 |
| Reading Level: |
Publisher Notes: Retailing
1 The Complex Nature of the Retail Industry 2 2 The Competitive Behavior of Retail Institutions 38 3 The Dynamic Character of Retail Environments 92 4 The Buying Behavior of Consumers 136 5 The Legal and Ethical Aspects of Retail Decisions 172 6 Retail Organizations and Human Resource Management 208 7 Store Facilities Management 254 8 Retail Location Management 304 9 Merchandise Management 360 10 Merchandise Logistics System 414 11 Setting and Adjusting the Retail Price 452 12 Customer Assistance 488 13 Customer Communications 526 14 Retail Information and Control Systems 562 15 Strategic Retail Management 606 16 Adaptive Retailing Strategies 636 17 Service Retailing 666 18 International Retailing 690 App. A Retailing Careers 729 App. B Strategic and Tactical Cases 749 App. C. Glossary 833 Name Index 856 Subject Index 863
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