Profitable Marketing Communications (Hardcover: First: 212 pages)
- Overview |
- Compare Prices |
- Publishers Notes
Product Details: Profitable Marketing Communications
| Author: | Young, Anthony E., Lucy Aitken, Antony Young, Antony Young, Lucy Aitken |
| Format: | Hardcover: First: 212 pages. |
| Publisher: | Kogan Page Ltd (05/01/2007) |
| ISBN: | 074944942X |
| ISBN13: | 9780749449421 |
| Reading Level: |
Publisher Notes: Profitable Marketing Communications
- Many companies still see marketing as a cost, not an investment. According to proven business strategist Antony Young, marketing creates positive value for a business or brand by demonstrating cost versus return. Young and co-author Lucy Aitken propose a radical change in marketing philosophy to an investment-led approach with a focus on value, not cost. The book introduces investment disciplines and strategies to marketing practices and gives insight into how marketers have delivered outstanding marketing return on investment. Finally, it provides a blueprint to maximize the returns from marketing communications.
Compare Prices: Profitable Marketing Communications
| Store | Store Rating | Price | Notes/Coupons | |
|---|---|---|---|---|
| $27.97Total Price N/A | New Item sale 30% off books, free shipping | Go to Store | ||
| $28.99Total Price N/A | New Item free us shipping for items over $25!!! | Go to Store | ||
| $23.75Total Price N/A | New Item | Go to Store |
Rate & Write a Review: Profitable Marketing Communications
Rate & Write a Review: Profitable Marketing Communications
Please send us your feedback on our site. • Find, Compare, Read Reviews & Buy Profitable Marketing Communications - Online @ Yahoo! Shopping • Want to see your products in Yahoo! Shopping? Build your own online store or Advertise with us. Current Advertisers Sign in • Make money with Yahoo! Shopping APIs, now powering Yahoo! Tech. • Learn more about our paid syndication program. • Sitemap • Top Searches • All Brands
Information about prices, products, services and merchants is provided by third parties and is for informational purposes only. Yahoo! does not represent or warrant the accuracy or reliability of the information, and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use.