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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

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Product Details: Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

Author:
Terence A. Shimp
Format:
Hardcover: Illustrated: 672 pages. See other formats
Publisher:
South-Western Pub (07/01/2002)
ISBN:
0030352711
ISBN13:
9780030352713
List price:
$140.95

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