New Product Management
Merle C. Crawford, C. M. Crawford, C. Merle Crawford C. Anthony Di Benedetto Anthony Di Benedetto C. A. Di Benedetto Anthony Di Benedetto
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Format: Hardcover: 558 pages. See other formats Publisher: McGraw-Hill College (10/23/2007) ISBN: 0073529885ISBN13: 9780073529882 List price: $162.60 |
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New Product Management |
Note: Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management. |
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