| Author: | Dan Schawbel, Dan Schwabel |
| Format: | Paperback: 236 pages. |
| Publisher: | Kaplan (04/07/2009) |
| ISBN: | 1427798206 |
| ISBN13: | 9781427798206 |
| Reading Level: |
-An effective 4-step process for discovering, creating, communicating, and maintaining a personal brand.
-Expert insight into how blogs, podcasting, and social networks can position individuals to find careers based on their passion and experience.
-A complementary website (www.personalbrandingbook.com) with helpful templates for each tool in the personal branding kit (i.e. resume, portfolio, etc.).
-Proven advice on branding from leading industry experts.
-Tips on using social media tools for personal empowerment, confidence building, and professional networking in order to attract jobs directly, without having to perform tedious job searches.
-Strategies for creating an online and offline presence for career protection and self-promotion.
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