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Product Details: Marketing
| Author: | O. C. Ferrell, William M. Pride, O. C. Ferrell, William M. Pride |
| Format: | Hardcover: Illustrated: 629 pages. |
| Publisher: | Houghton Mifflin College Div (01/01/2008) |
| ISBN: | 0618799702 |
| ISBN13: | 9780618799701 |
| Reading Level: |
Publisher Notes: Marketing
- Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--support students as they work toward mastery of marketing principles and applications.
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