Marketing Through Search Optimization (Paperback: 236 pages)
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Product Details: Marketing Through Search Optimization
| Author: | Alex Michael, Ben Salter |
| Format: | Paperback: 236 pages. |
| Publisher: | Butterworth-Heinemann (03/21/2007) |
| ISBN: | 0750683473 |
| ISBN13: | 9780750683470 |
| Reading Level: |
Publisher Notes: Marketing Through Search Optimization
- This book guides readers through proven techniques for achieving and measuring success in search engine marketing (i.e. how to be the top of the rank), along with a review of the most important search engines and directories.
- Explains why and how marketers can and must optimize their sites for searchability from the outset
- Describes how to optimize, for both local and international users using tutorials and walkthroughs to demonstrate how to steadily improve your site rankings
- Completely revised and updated this new edition focuses on the key aspects of how people search, the mobile Internet and pay per click adverting
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