Marketing Strategy and Competitive Positioning (Paperback: 614 pages)
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Product Details: Marketing Strategy and Competitive Positioning
| Author: | John Saunders, Graham Hooley, John A. Saunders, Nigel F. Piercy, Brigitte Nicoulaud |
| Format: | Paperback: 614 pages. |
| Publisher: | Prentice Hall (01/15/2008) |
| ISBN: | 0273706977 |
| ISBN13: | 9780273706977 |
| Reading Level: |
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Publisher Notes: Marketing Strategy and Competitive Positioning
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the "Financial Times," that illustrate the practical implications of the issues raised.
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