Product Details: Marketing Masters
| Author: | American Marketing Association, Marketing Association American |
| Format: | Hardcover: Illustrated: 279 pages. |
| Publisher: | South-Western Pub (07/01/1991) |
| ISBN: | 0877572194 |
| ISBN13: | 9780877572190 |
| Reading Level: |
Publisher Notes: Marketing Masters
- This book is a collection of truly outstanding articles from the Journal of Marketing. The best articles ever written on the profession of marketing as authored by 25 giants in the profession, including Drucker, Deming, Kotler, Berry, and Levitt. Thirty-four articles cover such topics as advertising, distribution, marketing management, marketing theory, products, and services. This book represents the profession's future through the lessons from the past.
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