Marketing Higher and Further Education (Paperback: 192 pages)
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Product Details: Marketing Higher and Further Education
| Author: | Michael S. Knapp, Paul Gibbs, Gibbs, Paul, Knapp, Michael |
| Format: | Paperback: 192 pages. |
| Publisher: | Kogan Page Ltd (12/01/2001) |
| ISBN: | 0749432942 |
| ISBN13: | 9780749432942 |
| Reading Level: |
Publisher Notes: Marketing Higher and Further Education
- With HigherEducation and FurtherEducation increasingly reliant on higher student numbers, and in an age of increasing educational variety, course managers and leaders, training providers and professional education marketeers all need access to high quality guidance and advice in order to effectively promote courses, departments and institutions.This book will provide business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to effective and readily applicable skills. Drawing on the authors' wide experience, this practical book marshals theory, practice and case studies around real HE and FE issues. Covering all aspects of marketing and course promotion, including using the Internet, this essential handbook will enable all those involved with programme recruitment, at any level, to harness the power of marketing.
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