Making It in Public Relations (Paperback: Illustrated: 368 pages)
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Product Details: Making It in Public Relations
| Author: | Leonard Mogel, Mogel |
| Format: | Paperback: Illustrated: 368 pages. |
| Publisher: | Lawrence Erlbaum Assoc Inc (03/01/2002) |
| ISBN: | 0805840222 |
| ISBN13: | 9780805840223 |
| Reading Level: |
Publisher Notes: Making It in Public Relations
- "Making It in Public Relations" is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.
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