M-Commerce (Paperback: Illustrated: 272 pages)
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Product Details: M-Commerce
| Author: | Norman Sadeh, Norman M. Sadeh |
| Format: | Paperback: Illustrated: 272 pages. |
| Publisher: | John Wiley & Sons Inc (04/01/2002) |
| ISBN: | 0471135852 |
| ISBN13: | 9780471135852 |
| Reading Level: |
Pro Reviews: M-Commerce
...easy to read...well-written and nicely set out a useful tool..." (M2 Best Books, 9 September 2002)
Publisher Notes: M-Commerce
- The first complete introduction to the technology and business issues surrounding m-commerce
With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. "m-commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.
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