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Internet Marketing for Information Technology Companies (Paperback: 428 pages)

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Product Details: Internet Marketing for Information Technology Companies

Author:Barry Silverstein
Format:Paperback: 428 pages.
Publisher:Maximum Pr (07/01/2000)
ISBN:1885068468
ISBN13:9781885068460
Reading Level:

Publisher Notes: Internet Marketing for Information Technology Companies

  • Companies in the information technology (IT) field -- software, hardware, and networking suppliers -- have a natural affinity for the Internet. This book is how-to-guide filled with proven strategies, tactics, and tips devoted strictlly to the IT industry's Internet marketing needs. Topics discussed include making the most of the company Web site, using search tools and newsgroups for promotion, on-line and off-line marketing, and more. Case studies make this book an interesting as well as essential read for managers.

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