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Internet Marketing and Search Engine Positioning (Paperback: 112 pages)

Internet Marketing and Search Engine Positioning
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Product Details: Internet Marketing and Search Engine Positioning

Edited by:M. A. Phillips
Author:Chandra Sekhar, Chandra Sekhar
Format:Paperback: 112 pages.
Publisher:Southern Pubns (09/01/2001)
ISBN:0970542909
ISBN13:9780970542908
Reading Level:

Publisher Notes: Internet Marketing and Search Engine Positioning

  • Section 1   
      Introduction8
    Chapter 1 HTML Basics12
    Chapter 2 Search Engine Positioning 
      Basics20
      General instructions21
    Chapter 3 Step by Step Approach to Search engines 
      Title tags24
      Meta tags27
      Comment tags31
      Body tags33
      Alt tags35
      Heading tags36
      Hyperlink text37
      Link popularity38
      Source codes41
      Cloaking technology41
    Chapter 4 Pay per Click 
      Pay for clicks45
      Identify the right keywords46
      Real Names49
      Naming Conventions51
    Chapter 5 Other Techniques to Increase Search Engine Visitors 
      Doorway pages52
      Domain names53
      Traffic logs54
    Chapter 6 What Pulls Your Search Engine Rankings Down 
      Frames56
      Dynamic pages57
      Meta revisit tags58
      Hiding text59
      Scripts and Applets59
    Chapter 7 Yahoo 
      Submission61
      Google63
      Looksmart65
      Comparision shopping66
    Section 2   
    Chapter 8 Other Effective Marketing Techniques 
      Ebay71
      Specials72
      Email Marketing73
      Shop front and shopping cart78
      Certification79
      Content online81
      Branding online82
      Pricing online84
      Referrals online85
    Chapter 9 Expensive and Good Marketing Options 
      Affiliate programs87
      Banner advertising89
      Analysis and application tools91
      Interesting sites93
      Emerging trends in search engines95
      Offline advertising98
      Conclusion99
    Section 3   
      Appendix 
      Model source code--Illustrated101
      List of Meta tags106
      A Date and Time clock script107
      Manual submissions109
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