Product Details: International Craft Trade Fairs
| Author: | Commonwealth Secretariat Staff, Commonwealth Secretariat |
| Format: | Paperback: 96 pages. |
| Publisher: | Commomwealth Secretatiat (05/01/2002) |
| ISBN: | 0850926645 |
| ISBN13: | 9780850926644 |
| Reading Level: |
Publisher Notes: International Craft Trade Fairs
- The purpose of the guide is to provide crafts producers and exporters with a practical methodology to assess potential markets. It looks at national and individual enterprise capabilities; selecting an international trade fair which best matches the producer's needs; budgeting, planning and implementing successful participation in a trade fair and how to take advantage of the many opportunities to obtain market information that arise during such events.
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