Product Details: Innovative War
| Author: | Vonbraun, Braun Christoph-Fried Von, Christoph-Friedrich Von Braun, Christoph-Fried Von Braun |
| Format: | Paperback: 308 pages. |
| Publisher: | Prentice Hall (08/01/1996) |
| ISBN: | 0132681781 |
| ISBN13: | 9780132681780 |
| Reading Level: |
Publisher Notes: Innovative War
- Presents a revolutionary view of product development: more R&D and faster product cycles are not necessarily better. Makes the case that business R&D has come to resemble a military arms race where all other values, including the long-term health of the enterprise itself, are sacrificed. Shows that rapid development cycles often drive products away from customer needs, and even risk the long-term survival of the business. Presents cases where customers cannot accept innovation at the rate it is being delivered. Describes how to escape the "acceleration trap" and evaluate R&D more critically. Strategic planners, R&D managers, senior corporate executives, consultants, business school faculty and students.
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