Product Details: Industrial Park Growth
| Author: | Linda L. Liston, H. McKinley Conway |
| Format: | Paperback: 572 pages. |
| Publisher: | Conway Data Inc (12/01/1981) |
| ISBN: | 0910436096 |
| ISBN13: | 9780910436090 |
| Reading Level: |
Publisher Notes: Industrial Park Growth
List of Illustrations vi I. Introduction: Promotion Is Not A Dirty Word! 2 II. The Sellers: Promotion And Marketing Organizations 7 A. Why and What They Sell 7 B. Organization Types 10 C. Budgets and Staff 21 D. The "Composite Budget" For an Area 48 III. The Customers: Target Industry Groups, Companies And Executives 51 A. Target Industry Groups 51 B. Target Companies 92 C. Target Executives 105 D. Peripheral and Indirect Targets 117 IV. Elements Of A Marketing Plan 119 A. Research, Fact-Finding, Data Organization 120 B. Basic Literature 131 C. Non-Media Advertising and Direct Mail 133 D. Press Relations 140 E. Audio-Visual Presentations 144 F. Promoting Referrals 146 G. Personal Prospecting 153 H. Handling Prospects on Site 158 I. "Internal" Area Marketing 160 J. Budget Allocations to Elements 163 K. Programming, Scheduling, Sequencing 166 V. Media Advertising For Industrial Development 173 A. Attitudes and Objectives 173 B. Importance of Continuity 174 C. Agency Selection and Briefing 181 D. Categories of Print Media 196 E. Media Comparison 200 F. Advertising Content and Design 223 G. Inquiry Response and Follow-up 225 H. Program Evaluation 231 VI. Special Publications Or "Super" Projects 235 A. Situations Which Afford Opportunities 235 B. General Criteria for Super Publications 236 C. In-House or Locally-Produced Brochures 237 D. Advertising Sections and Special Issues 238 E. Editorial Supplements 239 F. Comparison of Alternate Plans 241 VII. Selling A Specific Building Or Site 255 A. Deciding Which Market to Attack 255 B. Basic Descriptions of Buildings and Sites 258 C. Role of Speculative Buildings 264 D. Disposal of Surplus Corporate Property 265 E. Marketing Sites Owned or Controlled by the Federal Government 270 VIII. Marketing Professional Services: Brokers, Consultants 274 A. Current Practice 274 B. Future Trends: Emerging Networks 276 IX. Outlook For The Future 280 Bibliography 284 Appendix Portfolio Of Ads Run By Area/Building/Site Marketers 295 A. State Organizations 296 B. Local, County, Metro Organizations 310 C. Utility, Rail, Bank Organizations 331 D. Other Organizations 345 Index 354
Compare Prices: Industrial Park Growth
| Store | Store Rating | Price | Notes/Coupons | |
|---|---|---|---|---|
| $27.26Total Price N/A |
New Item
|
Go to Store | ||
| $26.89Total Price N/A |
New Item
|
Go to Store |
All Solutions Insurance - More Than a Provider, A Partner. Call Today To Compare and Save.
www.Superpages.com
Books - Check Off Your Whole Holiday List & Save On Books at Walmart.
Walmart.com
LeapFrog 25% Sale - 25% Off Sitewide Sale + Free Ship On Orders Over $50! Shop Now.
www.LeapFrog.com
My Book - Looking for my book? Buy direct from sellers and save.
www.eBay.com
Buy Books at Alibris - 70+ Million Books In One Website. Used, New, Out of Print. Low Prices.
www.alibris.com
Rate & Write a Review: Industrial Park Growth
Rate & Write a Review: Industrial Park Growth
Please send us your feedback on our site. • Find, Compare, Read Reviews & Buy Industrial Park Growth - Online @ Yahoo! Shopping • Want to see your products in Yahoo! Shopping? Build your own online store or Advertise with us. Current Advertisers Sign in • Make money with Yahoo! Shopping APIs, now powering Yahoo! Tech. • Learn more about our paid syndication program. • Sitemap • Top Searches
Information about prices, products, services and merchants is provided by third parties and is for informational purposes only. Yahoo! does not represent or warrant the accuracy or reliability of the information, and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use.