Increasing Hits and Selling More on Your Website (Paperback: Illustrated: 384 pages)
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Product Details: Increasing Hits and Selling More on Your Website
| Author: | Greg Helmstetter |
| Format: | Paperback: Illustrated: 384 pages. |
| Publisher: | John Wiley & Sons (12/01/1996) |
| ISBN: | 0471169447 |
| ISBN13: | 9780471169444 |
| Reading Level: |
Publisher Notes: Increasing Hits and Selling More on Your Website
- DEVELOPING YOUR WEB STRATEGY.
- The State of Online Commerce: Today and Tomorrow.
- Competitive Advantage.
- Scale and Scope: How Big Do You Want to Get?
- The Most Important Decision You Will Make: Choosing Your Business Model.
- Minimizing Your Investment.
- SITE PROMOTION: GENERATING HITS.
- Planning a Promotional Campaign That Works.
- Obsessing on Site Traffic--Watch Those Numbers!
- Submitting Your Site to Every Directory in the World.
- All Roads Lead to You: The Art of Getting Links to Your Site.
- Buying and Selling Advertising Online.
- The Most Overlooked Opportunity to Promote Your Site.
- Promoting Your Site to Newsgroups Without Getting Napalmed.
- Hard-core E-mail Techniques.
- DESIGNING YOUR SITE TO MAKE MONEY.
- Building a Site Around Your Business Model.
- Absolute Professionalism.
- Designing Your Site's Logic and Navigation.
- Forever Under Construction.
- Index.
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