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I'd Like the World to Buy a Coke, The Life and Leadership of Roberto Goizueta

David Greising


I'd Like the World to Buy a Coke - Business & Investing Books Book*View Larger
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Format: Paperback: 334 pages. See other formats
Publisher: John Wiley & Sons (06/01/1999)
ISBN: 0471345946ISBN13: 9780471345947
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I'd Like the World to Buy a Coke - Business & Investing Books Book*View Larger

I'd Like the World to Buy a Coke		 Note:
Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it...
The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.

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