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Houghton Mifflin Company Guerilla Marketing Software

Houghton Mifflin Company Guerilla Marketing Software
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Product Description: Houghton Mifflin Company Guerilla Marketing

Join master marketer and best-selling author Jay Conrad Levinson in a high-energy program to revitalize your business. This provocative CD-ROM puts the author's revolutionary marketing methods at your fingertips with enlightening information, practical planning tools and challenging what-if scenarios. It's everything you need to exploit new market opportunities, catch...
Join master marketer and best-selling author Jay Conrad Levinson in a high-energy program to revitalize your business. This provocative CD-ROM puts the author's revolutionary marketing methods at your fingertips with enlightening information, practical planning tools and challenging what-if scenarios. It's everything you need to exploit new market opportunities, catch your competition off guard and develop high-impact marketing plans that get results!

Choose from an arsenal of 25 ready-to-launch marketing weapons. Like any weapon, they must be carefully matched to the campaign objective. Discover how each one works, when it's most useful and how to best deploy it. Then watch dozens of imaginative scenarios that place you squarely in the role of a guerrilla marketer, challenging you to think more creatively and act more aggressively. It's a jungle out there. Learn how to survive and thrive with the winning strategies of Guerrilla Marketing!

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Product Specification: Houghton Mifflin Company Guerilla Marketing

Media Format:CD-ROM
Pricing Level:Standard
License:Complete package
Required OS:Microsoft Windows 3.x/95/98
Product Type:Retail
Language:English
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